Where’s Waldo used to be one of my favorite kind of books to read as a child. As you can tell, I had a really wild imagination. I was an upper level genius, in fact. As other students discussed The Great Gatsby and To Kill A Mockingbird, I was a lot more concerned about Waldo and his whereabouts. It seems that nobody really cared that he was always missing. Maybe if they had stopped making so many books, he would have had no more places to hide. Like I said, upper level genius.
The other day, I picked up my investigation where I left off. I saw a Where’s Waldo book on the table. Nobody in the history of the world sees a Where’s Waldo book and doesn’t do anything about it. Something about finding a character in the middle of crowded chaos really motivates people. I’m no exception. I flipped open the book and started perusing around. It may be that I’m getting older and wiser, but I found him within the first minute in three of four pages. It did a lot for my self esteem. For the rest of the day I was beaming. Finding Waldo encouraged me to update my Linked-in profile:
On page four, I began to ask questions. WHY are there so many people? WHY is somebody getting a tattoo on his entire back when there appears to be a crisis of immeasurable proportions? HOW can people be having fun when it’s this crowded? And most importantly, WHY does Waldo always find himself in peculiar situations amongst thousands of people who are doing a lot of crazy things?
It is clear that Waldo is a criminal. He’s always on the run, trying to hide himself in massive, unexplainable crowds, wearing a striped outfit, and those really cheap glasses that only the government provides. He’s quite possibly the most famous fugitive alive.
So I thought about a way to make money off of the same concept. I began a series of drawings, but got really lazy with the details. Instead of pretending that Baldo, my character, wasn’t a fugitive, I made him one of most busted looking criminals on the ward. I couldn’t think of a clever setting so I thought “Kids like prison”. So I settled on prison; the license plate shop, the yard, the cafeteria, the cell block, etc.
My target is upper-middle class white kids. I’m still working on my target audience. Where’s Baldo, coming to a children’s bookstore near you.